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16.1.2024

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Kysely. Image Jyväskylän kaupunki
The city of Jyväskylä's website (www.jyvaskyla.fi) had a user satisfaction survey on 10.10. - 17 December 2023, when a total of 512 respondents participated in the survey.

A similar survey has been carried out annually since 2001, and the city of Jyväskylä has participated in most surveys - but not all. The previous survey in which the city of Jyväskylä participated was in 2021. In addition to the results on the own website, a comparison between the municipalities that participated in the survey will appear during the winter.

Users were generally satisfied with the pages of the city of Jyväskylä, although satisfaction decreased a little from the previous survey. Now the school grade for pages was 7.54, while in 2021 it was 7.63. The user satisfaction index also fell across the board, although it is still quite good.

"During the year 2023, the jyvaskyla.fi website underwent a great renovation, when social and health affairs and rescue operations were transferred from the city to the responsibility of the welfare area - and to their website. The structure of the jyvaskyla.fi website was completely renewed, as well as the layout and user interface. The work to improve the content is still in progress," comments web communications manager Mikael Ratschinskij

School grade 7.54, user satisfaction index 3.40

Respondents were asked to give the website a school grade between 4 and 10. The average of all answers was 7.54 (7.63 in the 2021 survey), the rating given by the residents of the city of Jyväskylä was 7.46, and the rating given by residents from outside the city was 7.9.

Users were also asked to score different statements on a scale of 1-5 (strongly disagree - strongly agree) according to how true they thought the statements were. The user satisfaction index of all respondents was 3.4 (2021 3.45), of which the index given by the residents of the city of Jyväskylä was 3.33 and the people from outside the city 3.72. Below are the characterizations (2021 readings in parentheses):

- Site is useful 3.91 (4.06)
- Pages work without problems 3.71 (3.65)
- The website has a versatile offer 3.56 (3.67)
- The website has a pleasant layout 3.46 (3.39)
- The site is generally easy to use 3.44 (3.47)
- The site saves time and effort 3.43 (3.59)
- The website is up-to-date 3.39 (3.49)
- The information on the website is up to date 3.38 (3.53)
- The website is easy to navigate 3.35 (3.34)
- The site has enough information 3.32 (3.51)
- The site is clear 3.32 (3.22)
- I like this site 3.27 (3.30)
- Information on the website is easy to find 3.04 (3.07)
- The site stands out 2.96 (3.02)

How would you improve our municipality's website?

Respondents were also asked for development suggestions to improve the city's website.

Users hoped, e.g. more and more visible information about current and local issues and events, especially the user-friendliness and ease of use of electronic transaction services, more investment in language versions and improvements to the site's search function.

"Thank you to all the respondents, we received a lot of development proposals, around 200. It will take a little time for us to go through them all", comments web communication manager Mikael Ratschinskij.

What did you search for on our website and did you find it?

Most of the respondents had come to get current information (30%), information related to free time, hobbies and exercise (28%), the library (1 5%), health care (14%) and culture (13%).

70% of the respondents (2021:79%) had found the information they were looking for, while 19% had not found the information they were looking for. 11% stated that they did not search for anything specific from the site.

Online service wishes

Most users would like to do deal online with healthcare that has moved to welfare areas (36%). Of the city's services, dealing with sports services (34%), general cultural activities and cultural institutions (26%) and the library (24%) interested the most.

According to 57%, the most preferred method of transaction would be e-mail, electronic form or link, 27% according to traditional transaction, i.e. a visit or phone call during opening hours, and 11% according to remote transaction, e.g. via chat or video.

Of the respondents

82% of the respondents were residents of the city of Jyväskylä, 56% were women, most of the respondents were over 55 years old (23%). Most pensioners (32%), employees (21%) or senior employees (12%).

38% of respondents came through a search engine, 30% of respondents came from old memory. 8% of the respondents came through the link to the second site and 6% through social media.

26% of the respondents follow something from the city's social media channels. The most followed channels are Facebook and Instagram.

Background

The city of Jyväskylä has participated almost annually in Suomen OnlineTutkimus Oy's user satisfaction survey since 2001, although the surveys of 2005, 2013, 2015, 2017, 2018, 2020 and 2022 were missed.

Jyväskylä's website was published in a new content management system in September 2018. The content management system went through a major update in 2021 and a slightly smaller one in 2023.

In 2023, social and health services and rescue operations moved to the welfare area, and the jyvaskyla.fi website received a new structure, contents, appearance and new functionalities.

In 2023, the main website's approximately 3,400 pages were downloaded 6,209,269 times during just under 3 million visits - and the homepage was visited 449,501 times. In addition to their own work, more than 250 employees maintain the city's websites. The city has more than two hundred social media services.

Development

This year's development targets in www matters are several:
- further improving the accessibility of websites
- integration of PTV (Finnish Service Catalogue) information into the pages and its improvement
- improving the content of the website
- renewing the layouts on the subsites
- improving mobile usability

More information:
Web communications manager Mikael Ratschinskij
mikael.ratschinskij[at]jyvaskyla.fi
tel. 040 094 2104

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